00:45 Nick introduces Geoff
01:58 Geoff’s journey. Body Building to helping people lose weight.
03:27 Why fitness? From the skinny, bullied kid to boosting confidence and self esteem
05:40 The “Body Trim” success story. The Food and Walking plan… no exercise allowed!
08:30 Fitness Goals and Weight Loss Goals – totally different.
09:50 The Weight Loss Euaition – 70%, 20%, 10%.
11:10 The DVD sales… Channel 9 gets on board. “Australia’s Best Ever Weight Loss Plan”.
14:29 Getting big too quick? How did you manage the growth? A CEO is vital – a different beast. Defining roles can make or break a business.
16:45 Everyone’s a CEO. Founders make terrible Chief Executives… Get the EGO out of the way.
18:45 Fish rot from the head down… have the best at the top. Massive focus and discipline
20:33 If you’re scaling a business – budget for a CEO. Set things up for an exit and get out of your own way.
22:10 Zero to Hero and back again… dealing with the tough times
25:15 Australia and the Tall Poppy Syndrome.
28:22 Reading Stoic Philosophy – Ryan Holiday – “The obstacle is the way”, “The Daily Stoic”, “Ego is the Enemy” … learning from the Roman Emperors. Tim Ferris
32:20 Money makes you more of what you are.
34:18 Finding the GAP in a business opportunity. Hot Tip: Look in your industry in America…
39:40 Geoff the morning TV staple. How to pitch a product on the tele
46:10 A day in the life of Geoff Jowett