Nick Psaila

People Profits Purpose – Paul Chek – Episode 27 (Part 2) –  The founder of the CHEK Institute and Synkinesis LLC, providing personal, professional and spiritual solutions for success 

A bit about Paul: Paul Chek is an internationally-renowned expert in the fields of corrective and high-performance exercise and kinesiology.  He is a speaker and consultant, author and inventor – producing over 50 DVD’s and 16 home study courses for fitness and clinical professionals.

Paul provides personal, professional and spiritual solutions for success and is the founder of the CHEK Institute and Synkinesis LLC.

In Part Two, Nick continues his discussion with Paul Chek – who now talks about the spiritual world and consciousness….

00:44 Nick asks Paul “What is being human to you”

03:40 Paul talks about the Steiner Cross and the symbolism of it.

05:40 Paul talks about chakras and what they mean.

09:10 Human beings are capable of dealing with non-sensory information – complicated integration of physical and energy systems that has the capacity to travel out of their body.

11:31 Human being is capable of recognising that it is a product of the universe and has the power to create and destroy nature.

11:10 The more we use our minds to free ourselves, the more inspired we feel to share with everyone.

13:31 When a person realises they are their neighbours, plants chemicals – they have a sense of reverence for life – you are part of it, you can celebrate it.

14:40 Nick asks Paul – how can we understand the soul and who we are.

15:10 Only 4% of matter is what we pick up in the universe – the rest is pure energy. Unconditional love is consciousness itself.

18:00 The only number that is free of conditions is ZERO.

20:25 The soul is the consciousness within an individual.

22:15 Nick asks Paul – how do you know you’re in alignment with who you are meant to be and what you’re meant to do in life.

23:15 The heart is the organ that senses love – the heart is a compass so when you’re moving towards love you feel more alive.

25:25 If you follow your bliss, you’ll always get bliss.  If you follow the money, you’ll get money – but not necessarily health/happiness.

26:25 Can you look back on your life – all the jobs you had (that you didn’t enjoy) ended up to be a collection of skills that helped you achieve what you’re doing now.

28:40 A midlife crisis – when you get to the point that you’re on the top of the ladder, but you’re on the wall.

29:55 The definition of consciousness – a psychic substance that is intangible that is produced in living awareness of opposites.  

32:40 If you didn’t have challenges, how would that influence your willingness to grow spiritually – would you be inspired to go deeper into yourself.

33:55 Nick asks Paul – is the end ever there?

34:55 Relationships bring us to people that gives us different perspective on life.

36:10 When we’re challenged by something that stresses us – those stresses ultimately inspire us to look for answers that grows our level of intelligence and our capacity to understand others and love.

38:56 Anything that helps you outside your business helps you inside your business.

39:30 Ask yourself what would nourish me right now?  A lot of times it’s not that we’re bored at work, we just don’t have anything besides work to enjoy.

40:30 Nick asks Paul what he thinks happens when we die.

42:40 The vibrational consciousness – the lucid dream state.

46:32 We keep coming back until we reach a state – where we become one with the divine ocean.

46:58 Desire to live is so powerful that we keep wanting to come back.    

Desiring objects keep you on the wheel of life and death.

49:40 Paul’s contact details

www.chekinstitute.com

www.paulcheksblog.com

www.youtube.com/paulcheklive

People Profits Purpose – Paul Chek – Episode 27 (Part1) –  The founder of the CHEK Institute and Synkinesis LLC, providing personal, professional and spiritual solutions for success 

A bit about Paul: Paul Chek is an internationally-renowned expert in the fields of corrective and high-performance exercise and kinesiology.  He is a speaker and consultant, author and inventor – producing over 50 DVD’s and 16 home study courses for fitness and clinical professionals.

Paul provides personal, professional and spiritual solutions for success and is the founder of the CHEK Institute and Synkinesis LLC.

In Part One, Paul talks about his background and journey into his current field. He spends time discussing the physical body and physical health. 

  • Paul discusses his childhood and growing up on a farm on Vancouver Island.
  • He travelled to the U.S at 21 and joined the army.
  • Paul talks how his army career led him into the field of high performance training – nutrition, conditioning and training.
  • Paul spends some time talking about the ‘totem pole of importance’ and how every part of the body is connected to the next.
  • Paul discusses the elements of the totem pole in depth and how they work.
  • Paul mentions the 4 Doctors you need in life and how they need to be balanced for everything to work in synergy.

01:00 Nick introduces Paul Chek.

02:30 Paul talks about his background.  Growing up in Los Angeles and moving to Vancouver Island as a child.  Being raised on a farm, Paul developed grounding in nutrition and using your mind to solve promblems.  

06:45 At 21, Paul moved to U.S and joined the Army. Went to Ford Bragg and got into the Boxing team.

08:10 Paul was in charge for conditioning, nutrition and training for the team and began career.

09:50 Paul talks about spending money on studying the most he could in his field.

10:50 Paul discusses where his studying has led him and what he has achieved.

12:15 Nick asks Paul about the “Chek totem pole of importance” for human survival.

14:30 Paul talks about the extensive research he conducted to piece together a model on the 10 symbols that controls each other…The higher it is, the more power it has.

15:30 Paul discusses the 10 different symbols and what they mean.

21:40 Paul talks about the medical system and how it is set up.

22:45 Nick asks Paul “Why do people over complicate things?”.

23:22 Almost everything can be attributed to the 4 Doctors –

Dr Happiness, Dr Diet, Dr Quiet, Dr Movement.

26:30 Religious programming – that stop us from living and loving fully

27:50 One of great challenges is our systems are set up to worship authority figures

and forsaking our own happiness in the process.

29:30 We live in a world of ideas but we don’t know where our food comes from.

In Part Two:  Paul will delve into the spiritual world sharing his insights into who we and and what we’re doing on this planet.

BOOKS

https://www.amazon.com/How-Eat-Move-Be-Healthy/dp/1583870067

People Profits Purpose – Episode 26 – Extreme Ownership – 5 thinks I’ve learnt from the most decorated U.S Marines.

Nick talks about the book he read called “Extreme Ownership” by Jocko Willink – a decorated U.S Marine. He outlines the five things he took from this book that can be adapted to you and your business.

  • Admit and own mistakes
  • There are no bad teams, only bad leaders
  • Control your ego
  • Lead up the command
  • Discipline yourself

01:10 Nick talks about the book “Extreme Ownership” and the five things he adapted from a military point of you that can be incorporated in your business.

01:30 Number 1 – Admit and own mistakes and develop a plan to overcome them and blame no one else.

04:00 Whatever you don’t know, you don’t know – don’t be embarrassed by not knowing, you have the ability to change and move forward and take responsibility.

04:50 Number 2 – There are no bad teams, only bad leaders.

05:50 If you think of your team as your client – it gives you a great insight into how you are dealing with them and serving them.

07:05 Number 3 – Control your ego.

07:40 EGO is sometimes referred to as ‘Edging God Out’ – you’re not allowing yourself to grow and be nurturing and acting with love and respect..

08:40 Number 4 – Lead up the Command.

Don’t ask/tell your leader what should you do – tell them/show them what you are going to do.

10:10 As a leader – guide your staff and clients and show them what you’re going to do – as a mentor.

11:33 Number 5 – Discipline Yourself.

From personal disciplines of nutrition, exercise, sleeping habits to business disciplines like learning more about what you need to succeed professionally.

12:25 Self-discipline yourself – create habits that make you unconsciously competent.

14:41 Nick recaps the podcast.

BOOKS

People Profits Purpose – Nick Nanton – Episode 25 – Five Time Emmy Award-Winning Director and Producer

A bit about Nick:

Nick Nanton is a 5 time Emmy award-winning director and producer. Nick is recognised as a leading expert on branding and storytelling. He has written more than two dozen best-selling books and speaks to audiences internationally on the topics of branding, entertainment, media, business and storytelling.

  • Nick discusses his background and his attempts to “get a seat at the table” – doing something differently.
  • Telling stories is a simple process – it’s about where did you come from, where are you now and where are you going’.
  • Nick’s attitude to achieving his goals – you simply do not quit. Being fiercely resilient.
  • When you celebrate each and every little win, it starts to become addictive.
  • Nick discusses his latest documentary about human trafficking and how much of an epidemic it is.
  • Nick talks about his love of fishing and the life lessons he has learnt from fishing.
  • Nick explains how he has bought part of Winston Churchill’s cigar and what he did with it.

02:40 Nick introduces Nick Nanton.

03:00 Nick Nanton talks about his background – where it led him today.

Nick talks about trying to get ‘a seat at the table’ and his journey to do that.

06:15 Nick ask Nick what should people do to get that door opened – showing people that you have something worth listening to.

07:10 Nick asks how important is it for Nick N to tell stories. And how did it all come about?

08:50 Nick talks about how ‘you can dream it, you can do it’.

10:30 How do you start creating a documentary – what is the process?

11:40 Nick asks Nick to explain how he goes about creating a story of the documentary and what his objective?  Where did you come from, where are you now, where are you going?

13:01 How do you think about the questions to get the outcomes you want with the film?

16:35 Nick asks “How do you win 5 Emmy Awards?”.  Having a strategy, doing the best that you can, being fiercely resilient and not quitting.  Refusing to quit is the key

17:40 What is your process to deal with projects that don’t go to plan?   “Moving on” is the key. It’s never going to change – ‘the hammock principle’ – relax in hammock between brilliance and bankrupt.

22.15: Celebrate the little wins until they become a habit and addictive.

22:45: Nick talks about his new documentary “Operation Railroad” about Human Trafficking.

24:04: What does human trafficking look like?

26:45 Nick asks Nick Nanton to talk about the heroes or unique people he meets in his travels.   The secret to life is being interested and interesting.

27:40 Nick talks about the film for Rudicker or Rudy and meeting him – The Four Cs Character, courage contribution and commitment.

29:30 Nick Nanton talks about his love of fishing.  From fishing he learnt two great lessons in life –    you have to be fishing with the right bait, if you want to catch big fish you need to go where the big fish are.

31:10 Nick asks Nick Nanton why he bought a part of Winston Churchill’s cigar.  

32:50 What would you love to be known for?

34:10 How can people support and contact

Contact details “nick nanton.com” go to “ourfilm.org” – sign up to watch movies and share it.

People Profits Purpose – Natalie Ledwell – Episode 24 – Motivational speaker, best-selling author and co-founder of the revolutionary personal Development company “Mind Movies”.

A bit about Natalie: 

Natalie Ledwell is an internationally renowned motivational speaker, best-selling author, Law of Attraction Guru and co-founder of the revolutionary personal Development company “Mind Movies. These days, Natalie’s mission is to empower kids over the world to lead lives fulfilled with joy, happiness, and passion through positive affirmations and ‘mind movies’.

  • Natalie discusses the importance of Brain Plasticity – not doing things the same way every day – it increases the plasticity of the brain, so you’re more willing to accept new challenges.
  • Natalie discusses the importance of visualisation and ‘letting go’ to let the universe take care of you.
  • Being in alignment – knowing when you’re on the right and wrong track.
  • Creating an “Evidence Journal” to remind yourself that the universe is on your side when things seem hard.
  • Natalie discusses writing a book and the challenges and thrill that it gave her.
  • Nick and Natalie talk about Mind Movies for children and the road she travelled to start the project and the hurdles she faced.
  • Natalie explains the importance of emotional intelligence in children – to arm them with the techniques they need to acknowledge and deal with their changing emotions.
  • Children creating positive habits will lead to enlightened, happy and content adults.

02:35 Nick introduces Natalie Ledwell.

02:55 Nick asks how Natalie crams everything into her day or weeks…Starting the day right.

06:30 It’s important not to do the same thing the same way every day – increasing plasticity of the brain.

07:42 Natalie talks about becoming successful in business.

10:00 Natalie discusses about discovering “The Secret” and how it changed her life.  Visualising a big goal and focusing on smaller steps. Be clear about where you are going and truly believe it.

12:25 How do you know when you’re in alignment (and when you’re not) – when things are too hard and nothing is easy to achieve.

14:50 Natalie talks about keeping an “evidence journal”.  Write down everything that happens to you – to confirm that the universe is working with you.

15:30 Visualising – the importance of attaching a feeling to the visualisation.

16:45 Natalie talks being introduced to a network marketing business and discovering what is possible when using affirmations.  The importance of staying open to the universe.

22:00 Natalie talks about her book “Never in your Wildest Dreams” – what inspired her to write the book.

25:20 Nick asks Natalie to share her experiences of the difficulties in business.

26:00 Natalie talks about the kids visualisation program “Mind Movies for Kids” – creating movies to help children.

28:55 Breaking tasks down to steps and only concentrate on the next step.

30:30 We all have that feeling of being a fraud – you can’t stay there.  Shake it off and focus on the next step.

31:30 Nick asks Natalie – “What does the future look like in schools with her program”.

32:30 Emotional intelligence – working through your emotions, how to work through your feelings     or talk to someone when you can’t get out of it.

35:00 Creating great habits for kids through positive thoughts and affirmations – helping them grow with a sense of belonging and see a different way not to get stuck in it.

36:00 Nick asks Natalie – Why are kids today feeling lost?

40:00 How can people support the cause?  

“mind movies.com” – the Inspiration Show , “natalie ledwell.com”

BOOKS

Never In Your Wildest Dreams – Natalie Ledwell

https://www.dymocks.com.au

People Profits Purpose – Glen Ledwell – Episode 23 – The little known Aussie that rocked the world and grew his business to over 5 million customers in under 10 years

A bit about Glen:

Glen Ledwell is an Australian entrepreneur with a diverse background.  Glen started his first business at the age of 17 and throughout his early career he owned and operated a nightclub, property development company, an event company and started Australia’s first ever in-bathroom advertising company.

In 2007, Glen co-founded the Mind Movies – a personal development ‘vision board’ movement inspired by the best-selling book “The Secret” that led him to move to San Diego.  Today Mind Movies has reached over 4.2 million viewers.

Glen also formed Flight Club Mastermind – an exclusive, high-end online marketing mastermind for top internet marketing entrepreneurs.

  • Glen talks about growing up Sydney and his early passion for being an entrepreneur.
  • Glen chats about how the best-selling book “The Secret” was the inspiration to start his business “Mind Movies”.
  • He chats to Nick about moving to San Diego in the early days and the challenges of building his business.
  • Nick and Glen discuss visualisation and the importance of connecting emotion to your goals.
  • Glen talks about being an Australian in the United States – the advantages and disadvantages.
  • How “The Flight Club” started and it’s aims and goals.
  • About life as an entrepreneur – to stop procrastinating and just ‘do’.

00:55 Nick introduces Glen Ledwell.

03:30 Glen talks about his background – growing up in Sydney.  Starting his first business at 15.

06:00 Nick asks Glen where his passion for entrepreneurism came from?

09:20 What does Glen Ledwell do today?   Glen talks about being the CEO of Mind Movies and Flight Club.  Glen discusses what he loves doing.

11:32 Nick asks Glen more about “Mind Movies” – Glen talks about the back story and the challenges he had building his business.

14:00 Glen discusses how the book “The Secret” inspired him to change his thinking and how they started the company with $2,300.

17:00 Glen talks about his two “a-haa” moments as he started his business.  

18:30 Glen moves to the US in a lot of debt to launch his business – living and breathing  the ‘law of attraction’ stories.

20:00 Glen recalls a funny story about buying in Ocean Beach, San Diego.

23:12 Nick asks Glen why vision boarding is so powerful.  The key is to tie emotion into your visualisation. Nick discusses Mind Movies in greater detail – how to attract abundance         through emotional connections.

26:00 Why don’t people get what they want.  Glen says “if you don’t give up, you can’t fail”.               You have to be consistent.

27:05 To tie emotion to visualisation – you need to trick your brain into believing it.  Not-believing is the biggest challenge.

28:30 What is it like for Australians living in the United States?

30:20 Realising that the Australian accent was an advantage in America.

32:20 Nick asks Glen what he thinks his purpose is today?

33:07 Glen talks about his side business from Mind Movies – called “Abundant Entrepreneurs”.

35:30 How do stay the path of being an entrepreneur – finding your passion and not staying in a state of lack.  The biggest killer of entrepreneurs is procrastination. Just take a step and learn from it.

37:45 Glen discusses “Flight Club” and what made him create it – only 40 members who meet 3 times a year.

40:20 Rapid fire questions – book, one word describes you, favourite destination, spirit animal, favourite food,

41:50 Favourite Aussie Slang that Americans don’t get it.

42:30 Glen’s contact details.

“mindmovies.com”

“flightclubmastermind.com”

“abundantentrepreneur.com”

BOOKS  available through” bookdepository.com”

The Secret by Rhonda Byrne

Four Hour Work Week by Timothy Ferriss

People Profits Purpose – Colin Sprake – Episode 22 – Talking what it means to make your mark in business and life with Colin Sprake

A bit about Colin:

Colin Sprake is a South African who has built four multi-million dollar businesses from the ground up.  He has worked with thousands of entrepreneurs to achieve massive success in their businesses through his detailed processes and systems. He prides himself on the fact that business is not about a bunch of theory, everything he teaches and trains has been tested and works!

  • Colin talks about growing up in South Africa, being bullied as a teen and his struggle to overcome this and his move to Canada as a young adult.
  • Colin worked in a mining company and grew this into a multi-million dollar business before leaving to pursue his dreams.
  • Colin discusses the importance of employees in your business and if you have an amazing team around you, you’ll be more successful.
  • Colin talks about the importance of creating and organisational chart, a 12 month plan with a 5 year vision.
  • He discusses founding “Make your Mark” training and Consulting.
  • How he discovered the business was 95% mindset – he combines mindset training with business training.
  • The importance of family and business.
  • Colin talks about how to turn negativity in a business into positivity.

03:05 Nick welcomes Colin Sprake to the podcast.

03:45 Nick asks Colin to tell us about his upbringing and background.

05:00 Colin talks about being bullied as a teen and attempting suicide because of it.

09:00 Colin discusses what he learned from running a business – seeing business in a negative light and how it radiates through employees.

10:40 Understanding what employees go through is a vital concept for entrepreneurs – you can do nothing unless you have an amazing team around you.

11:20 Exceptional employee care is just as important as client care.

12:15 Colin discusses the importance of harnessing innovative people to allow the innovation to flow.

13:10 Nick asks Colin how you can get clear on where you’re heading. Putting together a 12 month plan with a 5 year vision. If you only think Vision but not feel it, it’s not going to work.

15:05 Colin talks about putting together the 12 month plan and what you should do.

17:25 Nick asks Colin to elaborate on the Organisational Chart for your business. This includes compensation plans, accountability and responsibilities.

21:50 Colin talks about “Make Your Mark” – where it started and how it grew.

23:45 Colin learned that he wanted to treat people the way he’d like to be treated.

24:15 When Colin realised that business was 95% mindset – so he started to combine mindset training with business training.

25:42 About “right” sell – what’s good for people, what’s right for people.

26:15 If people tell you that shouldn’t care – it’s a good opportunity to do it and make a fortune.

27:15 Colin talks about coming from a place where you really care – connect with people and ‘serve’ them.  Love your clients and love your vendors.

28:15 Nick asks Colin to explain how he was about to scale his business to where it is today?

28:40 Colin talks about the importance of referrals in business.

29:00 Building a business that creates a true community.

30:00 The secret of duplication – growing your business.

31:45 Learning to trust people to improve your business.

32:48 Nick asks Colin about techniques to promote ‘referrals’.  Asking for introductions.

34:15 The biggest challenges and lessons Colin has in his business life.

36:36 Colin says the golden nuggets are in your greatest challenges.

36:50 Nick asks Colin “How important is family in a business’s success?”

37:50 Make time off a reward for the hard work you put into your business.

38:54 Nick asks Colin how does his deal with negativity in business.

40:50 What does Colin think his legacy will be?

42:20 Contact details for Colin.

Through his Podcast on iTunes – MYM your business – the brutal truth!

www.mymsuccess.com

BOOKS

Entrepreneur Success Recipe

www.wordery.com

Entrepreneur Success Stories

www.amazon.com

People Profits Purpose – Chris Ducker – Episode 21 – Best-selling author, keynote speaker, entrepreneur, business owner and founder of Youpreneur

A bit about Chris: Chris Ducker is a best-selling author, keynote speaker, entrepreneur, business owner and founder of Youpreneur – a new business model that builds a business based on your own personal brand. Chris is regularly featured in Entrepreneur,  Forbes, Success, The Huffington Post, and Business Insider and has recently released his new book “Rise of the Youpreneur”. Chris’ previous book “Virtual Freedom” – a guide to running and growing your own business with the help of virtual staff, became a 4 time Number 1 Best Seller, selling over 30,000 copies on amazon.com.
  • Chris talks about growing up in England – loving books but not liking school and the education system.
  • He dropped out of University after six months and went in sales.
  • After having a breakdown in 2009, Chris came up with the “Virtual CEO” concept and from that he discovered the Youpreneur.
  • A Youpreneur is the process of building a business around your own personal brand utilising your expertise and personality - it’s a sustainable business model based on you.
  • Through podcasts, keynote speaking and books – Chris teaches people how to monetise the business of ‘you’.
  • Chris talks about focusing on the right aspects of your business and spending 80% of your time on the right parts of your business.

01:55 Nick welcomes Chris Ducker to the podcast.

02:58 Nick asks Chris about his background growing up in England.  

He talks about his love of reading.

05:30 Chris talks about the business card his father posted on his bedroom door

when he was a teen that had a huge impact on his life.

07:30 Chris discusses dropping out of University 6 months after starting.

09:00 Nick asks Chris about the relevance of today’s education system and university.

12:15 Tips on how to get children involved in business.

14:11 Chris talks about the definition of a Youpreneur and how it’s different to a business owner.

18:12 Nick asks Chris to explain how people do business with you before your brand.

19:50 Chris talks about his podcast show “Virtual Business Lifestyle” and how he was building a personal business brand without knowing it.

22:10 The business audit that changed Chris Ducker’s life.

23:50 Nick asks Chris about transitioning your current business to a Youpreneur type model.

28:20 Chris talks about his own business and what aspects work best for him and what he concentrates on – the 80/20 principle.

30:25 Nick asks Chris about his books – and how to ‘future proof your business’.

31:00 When you build a business based around you and what you stand for – it cannot be copied.

32:15 When you become somebody’s favourite – they will follow you and will support you whatever you do.

34:00 Chris talks about how he promotes Youpreneur through Social Media.  He uses different platforms to direct them through to the website – it’s important not to build a business solely on Social Media.

36:00 The numbers never lie – always look at the numbers and spread your message accordingly.

38:05 Chris discusses the “Three list of Freedoms”.

40:10 What would people walk away from after reading “The Rise of the Youprener”.

41:10 What is life like today as an Youpreneur.

43:00 Living life on your own terms.

43:15 What does success mean to Chris Ducker?

43:50 How to connect with Chris Ducker.

Youprener.com/book

chrisducker.com

BOOKS

Rise of the Youpreneur – www.riseoftheyoupreneur.com

Virtual Freedom – www.amazon.com

 

People Profits Purpose – John Belcher – Episode 20 – A teacher and partner at Adskills.com

A bit about John:

John Belcher is a teacher and partner at Adskills.com – a company that educates people on how to succeed with paid traffic. With AdSkills – John has helped businesses master the ever-changing world of online advertising. John grew up in a small town in Wyoming and studied at University of Notre Dame and is a former “Googler” – who believes that YouTube is the best way to advertise online. 

  • John Belcher is a Partner and Teacher at “adskill.com” that educates people in effective ways to use and profit from paid advertising on major online platforms.
  • John grew up in a small town and then went to the University of Notre Dame – his small town values led him to help people get the most from their advertising dollar – not just to burn them.
  • John has a passion for YouTube and believes this is the most engaging, affordable and trackable way to connect with customers and attract new business.
  • Business owners shouldn’t be worried about click numbers – the focus should be about the quality of people you are attracting – the numbers will be lower, but the conversion rate will be higher.
  • John talks to Nick about the top three things any small business should do to start attracting business online.
  • John encourages people to look at adskills.com to learn more about their courses.

02:18 Nick welcomes John Belcher to the podcast.

02:40 John talks about his background – growing up in Wyoming.

Going to the University of Notre Dame.

05:20 John talks about the values he gained from growing up in a small town how it transferred into the business world.

08:30 Nick asks John about life at University and gaining a job at Striker selling medical devices after school.

09:50 Nick asks John “Why YouTube”?  How is it a different, more organic, engaging platform than Facebook?

12:10 John talks about “Attention, Ad, Action”

12:50 John mentions that YouTube is the second most used search engine behind Google (and google owns YouTube) – Google can categorise you based on what you’re searching for.  It’s not about interest, it’s about intent.

14:00 John explains how Google ads work.  How Google builds a profile based on your online behaviour.

15:46 John talks about how Google picks up ‘atypical’ actions – so they know when you’re in the market for something different.

17:30 Nick ask John to explain the difference between paid advertising and organic Youtube marketing. YouTube is made to entertain or inform.

20:20 John discusses the advantages of Video SEO  

20:50 John talks about paid advertising on YouTube – the ads that run before the video clip.  How to target these videos so people won’t skip.

23:30 You need to approach paid traffic with the right mind set – have realistic expectations.

Advertising is an investment.

 

25:04 Nick asks John to run through what should happen when someone clicks through on an ad!

26:00 You can’t compare Facebook ads with YouTube ads – they’re not the same.

27:12 How YouTube increases organic traffic to your website – it’s doesn’t come through click only traffic.  Your home page needs to be built as a conversion page.

30:30 John talks about how YouTube users are higher in quality – they may cost more than Facebook but are better in the end.

31:20 People have become lazy ad consumers, particularly on Facebook – YouTube weeds out tyre-kickers – because you have to go through more hoops to get to the site.

33:40 Do as much as you can to get the right enquiries – don’t just focus on the numbers.

34:30 Nick asks John where a typical small business should start?

Retargeting – staying in touch with current audience/buyers to increase lifetime value.

36:48 Using In-display ads – extremely targeted and cost effective.

40:00 John talks about using YouTube geographically to target customers in your area…

41:00 Run of Network Advertising –your ad serves on any video content.

43:45 John Belcher contact details:

  • “adskills.com” – courses to sell advertising on major platforms
  • Sign up to John’s partners daily email – The Daily Edge Newsletter

https://www.adskills.com/edge

  • Try the AdSkills Mini Course – Traffic Traps

7 lessons that make the biggest different in paid advertising.

https://www.adskills.com/traffic-traps

47:06 Nick thanks John for his time.

People Profits Purpose – Giovanni Marsico – Episode 19 – Speaking with the founder of Archangel Academy & Genius Network Member

A bit about Giovanni:

Giovanni Marsico is the founder of Archangel  Academy – a private membership community of entrepreneurs that are making the world a better place through purpose driven entrepreneurship and philanthropy.  Inspired by the X-Men comic series, Marsico believes that everyone has a super power and when these superpowers are combined – great things can be achieved.

He also hosts the Archangel Summit – an annual gathering of leaders and professionals who want to do well by doing good.  100% of proceeds from the Summit are gifted to the Archangel Fund to make the world a better place.

  • Giovanni talks about growing up in Toronto – being a ‘gifted child’ and being bullied.
  • As a young adult, he became part of the Genius Network which inspired him to start the Archangel Movement.
  • The Archangel Academy works on the principle that everyone has a superpower – and when these superpowers combine, we can create a movement that makes the world a better place.
  • Giovanni believes that Archangel is more about creating a tribe than a business with a mission.
  • Marsico then created the Archangel Summit – an annual event that brings leaders together to create change.
  • Giovanni talks about his new book “The Gifted Entrepreneur” which will be released later this year
  • The key is to find your own super power and work to it.
  • Never stop dreaming.

01:00 Nick introduces Giovanni Marsico

02:00 Nick talks about meeting Giovanni.

03:00 Giovanni talks about his background – growing up in Toronto.  Being bullied for being a gifted child.  He discovered the “Xmen” comic book as a teenager where ‘gifted’ people played a central role in the series.   His love of comics led to the formation of Archangel – a tribal community of ‘super hero’ entrepreneurs.

05:20 Timeline from high school to founding Archangel – being part of the Genius Network that gave him the inspiration to start his own foundation

09:55Nick asks Giovanni “what makes a superhero” in his company.

11:10 Have you struggled with the feeling whether your efforts are worthy ?

11:50 Everyone has a superpower or gift – at first it seems like a curse, but it really is an advantage.

14:00 Nick asks Giovanni his take on negativity and ‘imposter syndrome’.  For most people it comes from their childhood.

16:00 How the current school model doesn’t fit the entrepreneur – that makes people think that there is something wrong with them because they don’t succeed in that environment.

17:30 How does Giovanni help develop future ‘superheroes’ recognising their talent and handle their ‘villain’.

18:30 How do you find out what your superpower is?  You can’t do it alone.  You need an external source to tell you what they rely on your for, what you’re enthused about.

19:30 Giovanni brings everyone’s superpowers together to create something special.  

20:00 What is the change you want to see in the world – and what are you doing to move in that direction – find similar people who want the same thing and start a movement.

21:30 How do you get three or four thousand people together to form the Archangel movement.

22:15 Who is an Archangel?  

25:00 Giovanni explains how to start a movement when you’re an entrepreneur.  How true fans become your ambassador.  Using knowledge about your loyal fans to attract like-minded people.

28:45 Nick asks Giovanni about his book – “The Gifted Entrepreneur” – based on your superpower and building a business on this.

31:00 Rapid Fire Questions – what would you tell your young self?

34:00 Giovanni talks about family – and how it impacts on his life.

36:00 Giovanni’s two recommended books – anything by Seth Godin

His favourite pastime, favourite food, what to be remembered for.

39:40 Contact details:

“Archangel academy.com”

“Archangel summit.com”

Tribes by Seth Godin