People Profits & Purpose Podcast – Jon Braddock – Episode 12 – The journey behind the founder of My Life and Wishes

Jonathan Braddock is an author, speaker and consultant with a background in finance and insurance.

When his father-in-law passed away four years ago, it took Jon and the family two years to organise and uncover all of his details including online accounts, passwords, solicitors, wills, insurance and more.  Not only was the process time consuming, it meant out of pocket expenses as well.

Realising others had similar experiences, Jon created an online platform to help people record everything a family needs to access and do after their passing.

In this episode, Jon speaks about his business, “My Life and Wishes”, shares the facts about starting conversations with your family and discusses the idea behind his latest book.

  • After his father-in-law died, Jonathan realised that it can take a family years to tie up loose ends – trying to access accounts, wills, banking, super, insurance and more.
  • 40% of insurance claims are never lodged just because the family don’t know they exist.
  • Jon created an online platform where you can store, edit and update all relevant details in the one place which your family can access after you pass.
  • It can be as basic or as detailed as you want.
  • What do you want the experience to be like for your family after you have gone.
  • It’s time to start a conversation with your family, so there is no doubt what you want to happen after you go.

01:38 Nick introduces Jonathon Braddock.

02:45 Jonathan talks about his background – his early life and career in financial services and insurance.

06:19 What led Jonathan to build a platform that helps people organise their life for death.

11.20 Starting the conversation.   What happens when someone dies?

16:20 Jon talks about starting “My Life and Wishes Organiser” which developed into an online platform that people can add to, edit and remove

23.10 Nick asks the question of cyber-security regarding having all your data in the one place.

27:36 Jon reflects and talks about death – “what do I want life to be like for my family when I’m gone”.

30:14 Jon enlightens us on what the typical person has in order for when they die.

33:22 Nick and Jon discuss the idea behind his book “Click Here When I Die”.

36:30 Nick and Jon joke about beyond death – “What Took You So Long”  and organising your goodbye now while you can.

38:29 Jon talks about what he likes to do in his spare time.

39:00 Nick asks Jon about his one book and one music selection

40:00 Connecting with Jon – details



“Click Here When I Die” – Jonathan S Braddock.