Nick Psaila

People Profits Purpose – Chris Herbert – Episode 18 – Providing the ultimate Customer Experience from NPI’s Executive Coach

A bit about Chris:

Chris Herbert is an Executive Coach at Nick Psaila.  His career started in hospitality as a chef.  After travelling the world in his profession, Chris realised that he wasn’t following his passion and studied business.

Chris became a business owner, running a bar and restaurant, Finders Keepers on the Gold Coast.

This led Chris to a position at Nick Psaila International as an Executive Coach.

  • Nick talks about his passion for customer experience or CX.
  • What is customer experience and how important it is to give your customers a positive experience when dealing with your customers
  • Uncovering the “why” of your business – why are you selling what you sell?
  • The story of Apple and how their customers live their ‘why’ with them.
  • How do you get to know your customers better – what to do with feedback and how to communicate this with your customers.
  • It’s the little touches that build memorability.
  • How training is essential to building the right culture in a business and it all starts from the top.
  • Look around you for inspiration and how different businesses are providing great customer experience.
  • By 2020, customer experience will overtake product and price as the most important aspect for a customer
  • Chris recommends books for business owners.

00:43 Nick welcomes Chris

01:10 Chris talks about his background – starting in hospitality as a chef, then studying business that lead him to work with NPI as an executive coach.

04:45 Chris discusses the importance of the client experience – what is customer experience?
If you create memorable experience for people, they will return.

08:00 The consequences of a customer having a bad experience – social media.

08:30 What makes a great client experience? Anything in a business flows down from the top.

10:20 “Consider the small details” – the little touches matter.

12:20 The ‘cumulative’ effect of the personal touch.

13:50 How can business owners ‘check in’ with customers to find out what they do to improve their product or services?

16:00 What are the negative impacts from not using the feedback you receive. Promoting the changes that were made from feedback.

19:00 Chris talks about the “why” or the “purpose” of a business – Simon Senik on YouTube.

Very few businesses know why they are selling/doing what they’re doing.

22:40 Nick talks about being connected with your ‘why’ – how can the business owner show and promote their passion of their why.

23:40 The “Apple” experience as an example of how customers can become invested into your “why”.

25:20 Nick asks Chris – how important it is to build the same experience with your staff – success starts from culture. Forming the right culture is the foundation of success.

26:50 The importance of getting the right person and train them well – reflect the company culture. Look at training systems – assessment program, accountability.

31:08 Chris talks about what he does to create a great customer experience.

33:45 The ROI for customer experience is very hard to measure – by 2020 customer experience will overtake price and product.

34:30 What are the small changes you can make it your business to make it a better experiences

34:55 Chris recommends books – Simon Senik “Leaders Eat Last” “Find your Why”
“Delivering Happiness” by Tony Shay, “Good to Great” by Jim Collins.

36:05 Nick ask Chris “where do you look for inspiration”.
Look around you for inspiration – how businesses think differently about the customer experience.

39:55 How do you set the client up for a great experience – about “Roadshows” and a nurture process – keep people inspired. The experience starts once they click on the ad. Making the experience personal.

42:10 What is the best and worst client experience that you’ve had?

45:00 What is the fundamental principle of a great customer experience.

45:50 Chris’ contact details –


Simon Sinek –

Tony Hsieh –

Jim Collins –

People Profits Purpose – Kevin Donahue – Episode 17 – Insights from the founder and CEO of Executive Sales Course

A bit about Kevin:

Kevin Donahue is an entrepreneur with over 20 years’ experience in sales, leadership and personal development. 

He is the CEO of Executive Sales Course – a company that specialises in creating revenue streams for entrepreneurs.  He also founded the Neural Performance Academy that helps people re-wire their brain after trauma.  Kevin also runs Surf and Serve – a service based retreat for executives.

Kevin believes in creating goals for yourself and working hard to achieve them to become a more successful person.

  • Kevin discusses his childhood, his education and the path that led him to sales and a career as an entrepreneur, leader and successful businessman.
  • In his 20s – Kevin gave it all away and moved to Costa Rica to fulfil some of his lifelong dreams.
  • He realised that by making firm goals and definitive timelines – you can achieve success.
  • After a motorcycle accident, Kevin founded the “Neural Performance Academy” – a foundation that helps rewire the brain to fill the missing parts after brain trauma.
  • Kevin also discusses his philosophy on life, who influences him and what drives him to success.
  • Kevin is also the founder of Surf and Surf – a leadership retreat where executives build homes and feed families in Central America. Participants learn the value of serving others.

01:10 Nick introduces Kevin Donahue.

02:24 Kevin talks about his background – growing up in Washington DC, going to College and gaining a degree in Criminal Justice but his passion for sales led him to working with big business.

07:00 In 2008, Kevin was in debt and asked himself ‘If I was free, what would I do?” He created a list of five goals that turned into a blueprint for his future achievements.

08:40 Within 9 months, Kevin achieved his goal – he sold everything and moved to Costa Rica

10:00 Kevin then followed the same blueprint to move onto different goals in his life.

10:30 Nick asks Kevin about the people who influenced him in his life.

11.00 Kevin talks about people who made an impact on his life – college teachers, CEO of businesses, colleagues his Father and Grand Father – these people taught Kevin the value of being courageous, power, leadership, family.

14:17 Kevin talks about people in history who have influenced him – who changed the world and their qualities – that includes modern day game changers and people younger than him.

15:30 Nick asks Kevin about his businesses today.

17:00 Kevin talks about how building relationships is the key to money. How success is all about building long term relationships.

18:30 Kevin discusses the difference in being a solutions-based person as opposed to a transactional-based person – when you change the mindset from selling to solving a problem – you’ll become more valuable. The bigger problems you solve – the bigger the cheque that comes to you.

20.20 Nick asks about Neuro Performance Academy.

20:50 Kevin talks about having a motorbike accident, suffering concussion and the side effects of his brain injury. This became the catalyst in creating the Neuro Performance Academy.

23:00 Kevin talks about the Neural Performance Academy and analysing how brains gather data and how we can re-wire the brain & nervous system to fill in the missing pieces.

26:00 Nick asks Kevin to explain what the treatment is like? Kevin outlines what happens when you go through the treatment.

29:00 Kevin discusses the “Genius Network” – how it grew, and how it helps, how to change the conversation.

31:00 Kevin talks about having the strength to ‘leave things behind’ – whether it’s a relationship, thinking or business.

34:30 Nick talks to Kevin about what stops entrepreneurs from taking the next step in becoming successful . Surrounding ourselves around people who are bigger than us and those who encourage us to do more

37:30 Ask yourself, who should I have on my team and who should I cut off my team. Successful people are part of a successful team.

39:15 Why purpose and passion is so important to Kevin?

42:00 Kevin talks about creating “Surf and Serve” – leading a trip of entrepreneurs to build homes and feed families in Costa Rica. Building a long term economic plan to help Costa Rica and help people with the gift of service.

45:00 Nick ask Kevin to explain how important your relationship is with your fiancée.

47:10 Kevin says that the things we have to be most patient for are the things that matter the most.
49:00 Nick hits Kevin with five Quick Fire questions including books, food and hobbies.

52:00 Kevin’s details – you can find Kevin on:
Linked In,,,

53:30 Five hundred years from now, what’s one word you want to be known for?


Recommended Books

The Twelve Rules for Life – Jordan Pearson

The Alchemist – Paul Coelho


People Profits & Purpose Podcast – Dean Graziosi – Episode 16 – 45 Min power Session with Entrepreneur, Investor & Author Dean Graziosi

A bit about Dean Graziosi

Dean Graziosi knows how to create success. From extremely humble beginnings Dean started with a firewood business in high school, to a collision repair shop and his first real estate deal before the age of 20. From there he went on to create a multimillion dollar real estate business, became a Multiple NY Times best selling Author, 16 years everyday on TV and is one of the most watched real estate and success trainers of our generation.

Dean maximized the success and profits in each of these endeavors along his evolution and his businesses and brand have generated nearly $1 Billion Dollars in revenue. Dean is obsessed with sharing the Success Habits learned along this journey with the world.

In this episode Dean speaks about his upbringing, how to find your WHY and how it drives you day in and day out, giving gratitude and his new book “Millionaire Success Habits”

  • Dean talks about coming from humble beginnings and noticing a difference between successful people and his hard working parents.
  • Dean discusses the goal of becoming the best version of “us” focusing upon ourselves and that enthusiasm and authenticity will always outweigh perfection.
  • How the Secret of “Finding your Why Seven Times” can truly change your life and give you a sense of your life’s real purpose.
  • What is stopping you getting to the next goal in your life – anything after the ‘but’ is the story you need to address.
  • Dean talks about forcing yourself to practice gratitude every day and look back on what you’ve achieved along the way.

00:45 Nick introduces Dean Graziosi.

01:50 Dean briefly talks about his background and growing up.

03:30 Dean chats about how your thoughts can lie to you your whole life.

05:30 At a young age, Dean noticed different habits between his struggling parents and successful people.

06:30 Dean discusses the need to become the best version of ‘us’.

08:45 Nick asks Dean “Why property and what you have gotten from it”?

09:47 The theory that enthusiasm and authenticity will always outweigh perfection.

15:13 Dean talks about “Finding your why” – ask yourself ‘why’ seven times!

22:00 Nick asks Dean to talk about “what time has done for his life/success/insight” – gaining knowledge.

24:00 People spend years trying to avoid what they don’t want to do and they don’t focus on what they really want.

24:50 Dean asks the question – what is stopping you from whatever you want in life?

26:10 If you know where you want to go in life/business/success – what is stopping you is not what you think it is?  

27:00 Whatever the “But” is – becomes the story of what is stopping you from being successful.

28:20 Nick asks “What does it feel like to achieve a personal milestone”.

30:00 The curse and the blessing of the entrepreneur…

31:20 Force yourself to experience gratitude every day and look back on achievements.

33:15 Loving what you do and not retiring – getting money out of the way.

35:30 Dean tells a joke about a crazy gambler.                                                                                                     If everything went your way all the time – you would be bored.

37:10 Dean talks about his new book – “Millionaire Success Habits” – the rules for success.

40:00 Nick thanks Dean for his time.


Millionaire Success Habits –

People Profits & Purpose Podcast – JP Sears – Episode 15 – JP’s advice on How to be Ultra Spiritual

A bit about JP: JP Sears is a life coach, author and internet comedian.  He has attracted a cult like following with his parodying of veganism, gluten-free fads, new age beliefs and ‘modern hippy’ topics through his social media platform ‘Awaken with JP’. What many people don’t realise is that JP Sears also runs his own successful serious life coaching and “emotional healing” business.  JP believes in living an authentic life and using the energy of playfulness to reveal the ‘real you’ and has recently released his first book “How to Be Ultra Spiritual – 12 ½ Steps to Spiritual Superiority” – because “brilliant people write books”. In this episode JP speaks about his upbringing, just How to Ultra Spiritual, he discusses the concept of embracing discomfort and the role of humour throughout life.
  • Even in his early years, JP Sears used comedy to get through different aspects of his life, family & education.
  • He became a life coach, mentor, and by chance, came up with comedy video which gathered over 100 million views.
  • His “Awaken with JP” series attracts millions of people on Youtube, Facebook, Instagram and other social media platforms.
  • JP Spears is still a serious life coach that believes spirituality is not a theory – it’s a connection or feeling that you’re part of something fluid and greater than you.
  • JP uses satire/humour to get his spiritual message across – he believes in using the energy of playfulness to talk about a deeper message and finding the ‘real you’.
  • JP encourages people to embrace discomfort to achieve a new level of successful living.
  • He hopes that people will release the constrictions of ‘seriousness’ to grow and develop in life.

00:55 Nick introduces JP Sears.

02:27 JP talks about where it all started – childhood, university, learning about nutrition discovering humour as a release.

05:45 JP discusses starting his internet channel – “How to Be Ultra Spiritual” and expressing his point of view through comedy.

09:05 Nick asks JP “what does spirituality mean to you”?

11:10 JP talks about having a spiritual connection and how it is “feeling orientated”.

14:20 Why do people feel the need to be spiritual?

15:05 What is “Vitamin P – Purpose” and why do we need it.

17:44 JP discusses the theory of Forrest Gump and how he simply followed his heart which led him to a life of purpose/adventure.

20:20 Nick asks JP why he took the satirical approach to get his deeper message across to the public.

24:20 How using humour constructively can help people get closer to their hearts and their true self.

28:10 Magic happens when we learn to laugh at those aspects of our lives that are important to us.

29:30 JP discusses the concept of “seriousness” and how it constricts and controls your mind.

33:30 What is the big lesson in life JP had to learn to grow?

36:40 JP talks about “embracing discomfort” and outlines an example in his life where he took on an uncomfortable situation and not playing it safe.

39:20 The next level of discomfort – once you take on discomfort you’ll be presented with the next level.

40:45 Nick talks to JP about a passage from his book – ridding yourself of being judgemental. Having your judgments – just don’t be judgemental of them.
44:40 JP Sears talks more about his book and people pursuing happiness more accurately in their life.

45:42 Nick asks JP about the influential people in his life.

46:00 What about JP ask his maker when he meets them?

47:25 Rapid Fire Questions with JP Sears…

49:50 How people can connect with JP Sears – Awaken with JP – social media

“How to be Ultra Spiritual” – by JP Sears

“Conversations with God” – Neale Donald Walsch

People Profits & Purpose Podcast – Kute Blackson – Episode 14 (Part 2) – Intimate lessons from the author of You Are The One

Kute Blackson is an author, a coach, a speaker and an inspiration. Born in Ghana, the child of a Japanese mother and a Ghanaian father, Kute Blackson has been labelled as the next generation leader in the field of personal development. Kute’s fresh, bold look at spiritual awareness is about “Liberated Living” at its core, Kute believes you must break free of the person society and you think you should be and become your real self to live the life your heart truly desires. In Part 2 of this podcast, Kute explains what holds people back from who they really are, how to go about finding your true purpose and speaks about his new book – You Are The One.
  • Kute was born in Ghana, the son of a spiritual leader who preached in churches in both Africa and London.
  • His father wanted Kute to follow in his footsteps and become the church leader, but Kute knew this was not the path his heart and soul wanted to follow and broke away choosing ‘himself’ and following his own path.
  • He won a “Green Card” at 18 and set on his own journey to find answers and discover his true self.
  • Nick and Kute discuss what miracles really are and how we live miracles every day without realising it.
  • We all know that we should listen to our intuition, but until we strip ourselves of who we should be and uncover who we really are, we’ll never really trust and believe in our true self and intuition.
  • The process of finding out who we really are is about uncovering the layers of expectation, experience, environment and society beliefs.

01:05 Nick asks Kute “What is holding people back from being who we really are”

2:40    Being conditioned to think “Who you are is not enough” – waking up from the trance of not being yourself.

5:10    Nick discusses the pendulum effect.

7:00    What is spiritual?  Is it about doing or just about being true to yourself?

9:15    Kute explains that if you’re truly ‘in the zone’ of spirituality and who you care – you don’t have to show or flaunt it.

10:55 How do you go about find your purpose, still make money and be happy.

12:10 Stop consciously trying to finding your purpose.  Just take a step in the right direction.

14:00 Kute talks about his youth – how he took the step in the direction he wanted to follow.

15:05 Allow life to reveal itself to you –

  1. Ask yourself what you love,
  2. What specific skills do you have – your skills need to be aligned with your love.
  3. What problem you are uniquely able to solve – something that comes easy to you.

18:40 What group of people do you feel a genuine, authentic connection to?  That group of people is often showing you the group of people you are here to serve.

19:45 Your purpose chooses you, your dreams choose you!

20:41 When you find your purpose, that’s when the challenge begins and the work starts.

21:57 If you’re in a challenging situation – ask yourself “what lesson do I have to learn” and you ‘off course’ – we may need to dig a little deeper, or are you just being tested.

25:30 Nick asks Kute what was some of the best lessons he learnt from growing up with two different cultures from his parents.

27:20 Kute discusses his new book “You Are The One” – how the book changed from his original concept to what it became.

32:00 About the book – the India journey – lessons and wisdom learned.

33:10 Nick and Kute talk about death.

34:05 Kute talks about the top three or four influential people in their life.

36:00 Nick asks some rapid fire questions –  Kute’s bucket list items

36:40 Book that you’ve recommended the most to people

37:25 One Word that Describes You

37:37 Favourite Food Group.

37:50 Connecting with Kute – what he does and how to contact him.

Facebook/Instagram – Kute Blackson

Book information at “’

Signature Program: “Boundless Bliss Bali” – 12 Day Training/Self Discovery

July and December every year.   “”

Sydney appearance – dates and details ‘”

42:00 Nick thanks Kute for his interview.


“You Are The One” – Kute  Blackson

People Profits & Purpose Podcast – Kute Blackson – Episode 14 (Part 1) – Intimate lessons from the author of You Are The One

Kute Blackson is an author, a coach, a speaker and an inspiration. Born in Ghana, the child of a Japanese mother and a Ghanaian father, Kute Blackson has been labelled as the next generation leader in the field of personal development. Kute’s fresh, bold look at spiritual awareness is about “Liberated Living” at its core, Kute believes you must break free of the person society and you think you should be and become your real self to live the life your heart truly desires. In Part 1 of this podcast, Kute enlightens us about his upbringing, provides insight into the topic of spiritual revolution and starts to unravel the the question of WHO you really are.
  • Kute was born in Ghana, the son of a spiritual leader who preached in churches in both Africa and London.
  • His father wanted Kute to follow in his footsteps and become the church leader, but Kute knew this was not the path his heart and soul wanted to follow and broke away choosing ‘himself’ and following his own path.
  • He won a “Green Card” at 18 and set on his own journey to find answers and discover his true self.
  • Nick and Kute discuss what miracles really are and how we live miracles every day without realising it.
  • We all know that we should listen to our intuition, but until we strip ourselves of who we should be and uncover who we really are, we’ll never really trust and believe in our true self and intuition.
  • The process of finding out who we really are is about uncovering the layers of expectation, experience, environment and society beliefs.

01:15 Nick introduces Kute Blackson.

04:00 Kute discusses his early childhood – and where his spark began.

06.45 Kute picks up his first self-help book that changes his life.

07.40 Kute talks about turning 18 and choosing ‘himself’ over what his Father expected of him.

10.40 Kute wins a Green Card to the United States to start his journey and quest to find answers.

14.00 Nick talks to Kute how we are a living miracle but we forget about it.

16.50 Kute asks his Father – How do miracles happen?

18.15 Controlling our lives – and surrendering to a bigger possibility.

20.50 Nick asks why do people need to believe in something?

23.00 Kute talks about the spiritual revolution – to wake up and find out who you really are.

24.50 Nick asks Kute how he trusted his inner guidance at 14?

27.00 Starting to acknowledge the ‘deep knowing’ within yourself.

29.50 The pain of ‘misalignment’ – where am I lying to myself. What am I pretending to not know?

32.40 Kute talks about intuition – conditioning clouds us to perceive clearly – how we lose the ability to trust our intuition.

36.05 Who are you? Are you the real you, or the person you’re conditioned to be

37.00 The process of removing layers of ourselves and the outcomes.


“You Are The One” – Kute  Blackson

People Profits & Purpose Podcast -Erik Kerr – Episode 13 – Fascinating insights from the founder of Clear Health Technology

Erik Kerr is a sales and marketing veteran who specialises in strategic marketing processes that increase customer acquisition. Erik created the hugely successful company “The Draw Shop” that produces animated whiteboard videos that simplifies marketing messages. Erik is also the founder of Clear Health Technology – a not-for-profit company that is delving into the science behind addiction so we can understand and acknowledge the early warning signs of addiction relapse. In this episode Erik speaks about his upbringing, the psychology behind using animation to sell, founding “The Draw Shop” and his compelling reason behind developing “Clear Health Technology”.
  • Erik Kerr was a born salesman and loved the selling process from a young age.
  • After university, Erik’s sales career led him to establishing “The Draw Shop” – a company that creates animated whiteboard videos that simplifies marketing messages to make them more attractive and easier to understand.
  • Through extended family, Erik saw how addiction affected his own family – and through a random event with his sister and father, he came across the idea of establishing early warning signs of addiction relapse.
  • Erik founded Clear Health Technology – the Coalition for Life to Eradicate Addiction Relapse.
  • Using science, CHT’s goal is to harness innovation to prevent people from relapsing once they are clean.
  • Over 80% of people who attend treatment for addiction will relapse within 90 days.
  • Clear Health Technology is holding a free digital “Healing Addiction” Summit – with guest speakers that will discuss the science behind an addicts brain so family and friends can understand the situation a little better.

00:40 Nick introduces Erik Kerr.

02:05 Erik talks about his background – growing up in a rural environment and his love of selling from a young age.

04:00 Life after university – developing a career in sales, engaging people and founding “The Draw Shop” using animated White Board Videos

05:30 Nick asks Erik about the psychology behind using animation to sell.

08:15 How the brain thinks in images and the popularity of animation as a communicative tool.

09:40 Erik talks about the purpose of a White Board Video as a marketing/sales tool –trying to uncover the real objectives.

12:10 Nick asks Erik about the story behind his appearance in Forbes magazine and other major magazines.

14.30 The importance of creating presentations that are personalised to each client to cut through.

15.30 Erik talks about the reason behind developing “Clear Health Technology”.

17:25 The trouble with addiction and managing it from a ‘crisis state’. Almost 80% of people who go into treatment will relapse within 90 days and 89% of people aren’t getting professional help/treatment at all.

19:00 We’re trying to get people clean – not cured. Trying to identify the early signs of relapsing.

20:00 Tackling addiction as a disease of free will – let’s not look at the addiction but the trauma behind the addiction.

21:10 Erik talks more about ‘what is an addict’ – it can be drugs, alcohol, work, sugar.

23:00 The importance of attaching to our parents and not social media – to feel safe, trusted.

23:45 No discrimination in addiction – the science becoming addicted “the parent brain vs party brain”.

26:00 Making sure that good nutrition, exercise and community is part of your life.

27:15 The early signs of addiction.

29:30 Tackling the perception that addiction as a weakness.

30:20 The two problems with addiction – the actual addiction itself and finding out ‘what is causing them to act like that’.

31:30 Trying not to judge, but to try and understand to try to heal.

35:45 Technologies that you can wear that identifies signs of addiction triggers. Knowing what the ‘whisper stages’ and understanding the signals.

38:30 Erik talks about his “Healing Addiction” Summit – so people can understandwhat is happening in addicts brains.

This will be a Digital summit – “healing addiction”

Launched early 2018.

40:38 The tough conversation with addicts. Two things that they have in common is that they want to end the pain. One thing that they need to have is hope – and it’s always connected to other people.

43:15 Don’t think this can’t happen to you, your friends and family.

43:20 Think of people you know that have suffered from addiction or around people who suffer

from addiction – it’s higher than you think.

46:00 Erik discusses further details of the Summit.

47.30 For families and friends going through addiction –

have patience and empathy, seek professional help for yourself and others.

People Profits & Purpose Podcast – Jon Braddock – Episode 12 – The journey behind the founder of My Life and Wishes

Jonathan Braddock is an author, speaker and consultant with a background in finance and insurance. When his father-in-law passed away four years ago, it took Jon and the family two years to organise and uncover all of his details including online accounts, passwords, solicitors, wills, insurance and more.  Not only was the process time consuming, it meant out of pocket expenses as well. Realising others had similar experiences, Jon created an online platform to help people record everything a family needs to access and do after their passing. In this episode, Jon speaks about his business, “My Life and Wishes”, shares the facts about starting conversations with your family and discusses the idea behind his latest book.
  • After his father-in-law died, Jonathan realised that it can take a family years to tie up loose ends – trying to access accounts, wills, banking, super, insurance and more.
  • 40% of insurance claims are never lodged just because the family don’t know they exist.
  • Jon created an online platform where you can store, edit and update all relevant details in the one place which your family can access after you pass.
  • It can be as basic or as detailed as you want.
  • What do you want the experience to be like for your family after you have gone.
  • It’s time to start a conversation with your family, so there is no doubt what you want to happen after you go.

01:38 Nick introduces Jonathon Braddock.

02:45 Jonathan talks about his background – his early life and career in financial services and insurance.

06:19 What led Jonathan to build a platform that helps people organise their life for death.

11.20 Starting the conversation.   What happens when someone dies?

16:20 Jon talks about starting “My Life and Wishes Organiser” which developed into an online platform that people can add to, edit and remove

23.10 Nick asks the question of cyber-security regarding having all your data in the one place.

27:36 Jon reflects and talks about death – “what do I want life to be like for my family when I’m gone”.

30:14 Jon enlightens us on what the typical person has in order for when they die.

33:22 Nick and Jon discuss the idea behind his book “Click Here When I Die”.

36:30 Nick and Jon joke about beyond death – “What Took You So Long”  and organising your goodbye now while you can.

38:29 Jon talks about what he likes to do in his spare time.

39:00 Nick asks Jon about his one book and one music selection

40:00 Connecting with Jon – details



“Click Here When I Die” – Jonathan S Braddock.

People Profits & Purpose Podcast – Aaron Crossin – Episode 11 – Insights from the NPI Marketing Boss!

Aaron Crossin is the Senior Consultant and Marketing Bad Boy at Nick Psaila International and oversees the internal & external marketing strategy and deployment at NPI. After leaving school, Aaron started his career in hospitality with his father – building and running one of Sydney’s leading catering and event designing companies.  His interest and passion for marketing led him to the NPI team where he has evolved into the companies’ leading marketing specialist. In this episode, Aaron speaks about what it takes to market effectively in today’s environment, understanding metrics and shares his cool tech tips to help you with your digital marketing.

  • Aaron talks about the passion of being a marketer – in today’s digital world, you can never master the art – it’s constantly changing and you must keep pace of these changes.
  • Marketing is about people knowing you and trusting you before they purchase with you.
  • Every business should have a balance of direct response marketing and branding.
  • You don’t have to have a formal education in marketing to be an effective marketer – the internet, podcasts, blogs and videos provide as much relevant information as you need.
  • It’s important that businesses understand the cost of acquiring a client – there is a formula and once you understand it, you can build an effective campaign.
  • There are three things you should never do when putting together a marketing campaign.
  • Understanding metrics.

1:41 Nick introduces Aaron Crossin

01:53 Aaron talks about leaving school and getting into the hospitality business with his father.

03.33 Aaron’s interest in marketing leads him to Nick.

04.18 Aaron moves into business coaching and marketing for NPI Brands.

05:30 Aaron shares his view on what it’s like to be ‘a student of marketing’.

07:28 Aaron talks about the different marketing types – the difference between branding & direct response!

09:24 Direct Response and Branding in detail.

11:30 Nick asks what does it take to get to the next level in marketing – constantly learning, making things better, not giving up.

14:27 Learning  more about the marketing and the digital space – internet, blogs, videos and more.

16:52 Aaron discusses the planning and implementation of a marketing campaign – being specific about the end objective or outcome and go from there.

21:40 Nick and Aaron talk about understanding Metrics and finding how much to acquiring a client.

23:45 Aaron talks more about metrics in the digital space.

26:25 Aaron discusses the latest Facebook marketing – the power of video, Facebook live – being real.

31:42 Three things to avoid when putting a marketing campaign together.

34:30 Tech tip – Some cool new instruments that can help you with your digital marketing.

37:35 Mental toughness in marketing

39:00 Nick’s pop quiz  – Aaron’s favourites.

41:00 Advice for future marketers and companies.

43:50 Contact details for Aaron.


  1. Crazy Egg.
  2. Hot Jar.
  3. Neil Patel
  4. Eric Siu –
  5. Frank Kern –

People Profits & Purpose Podcast – Daven Michaels – Episode 10 – Daven’s journey from music to mindset to mega success!

As an early starter, Daven has been an entrepreneur since the age of 15 years old.  A nudge from a rich uncle paved the way to what’s looking like a one hundred million dollar exit in the near future.  Not bad for a self-proclaimed overweight child from the OC. Feeling like a big fish in a small pond and spurred on by regular visits to the rich Uncle in Beverly Hills, Daven’s journey landed him backstage with some of the 80’s biggest pop stars. In this episode he shares stories about the impact of MTV, hanging with Prince, Madonna, Duran Duran to Cyndi Lauper and his own music career. Daven also speaks about discovering Tupac, recording with Coolio and the Black Eyed Peas and the dreaded game changer named “Napster” From the youngest ever Macy’s assistant manager to mega success, delaying instant gratification has paid off handsomely. Multiple businesses later and an overly keen liking for Batman, Daven is happy to talk numbers …. and what his next supercar will be.
  • Why start a business so young
  • See a need, fill a need.
  • Dealing with game changers – I’m looking at you ”Napster!”
  • Why innovation is vital.
  • Growing in the face of adversity
  • The only way to fail is to quit
  • Pros and Cons of starting a business today
  • Importance of mindset
  • How to become a NY Times Best Seller
  • Your purpose and passions change
  • Finding your passion is a stepping stone… balance

00:43   Nick introduces Daven

03:30   Why start a business at 15 years of age?

03:55   Uncle Dr Moe….  The Beverley Hills relative and feeding the desire for more

05:30   Hot tip –  Beverly Hills Doctors are rubbish about dressing themselves.

07:15   Setting goals and rewarding yourself – with some pretty hot cars.

08:35   Why start a clothing line?

09:25   Hanging out with bands in the early 80s – design the fashion, add in a drop of MTV and stand back.  Riding the wave!

11:08   Daven’s music career story… nightclubs, rave parties and electronic music producer Discovering Tupac, Coolio, Black Eyed Peas… Napster changes the game

14:19   Daven’s catastrophic losses… big debts and taking a hit

15:00   Muddling through – tapping into those who’ve been there before.  Cutting ties when things aren’t working,

19:00   Bringing in the big guns (CEOs)– is it worth it?

19:35   Why did Daven get into outsourcing?

23:55   The early days….  Picking yourself back up.  The only way to fail is to quit

24:50   Starting a business today… any tips?

26:50   Best marketing success tips you have used.

28:44   What is mindset all about?  How powerful is it really?

31:30   Nice – plans on relaxing with a couple of hundred million dollar exits under the belt.

32:00   How to become a NY Times Best Selling author.  Going viral Gangnam Style!

35:30   Time management … coping with being hyper busy.

37:00   Has Daven found his purpose?  If so – what is it?

41:50   I want to be batman – he’s stinking rich

44:45   How to get in touch with Daven