Nick Psaila

People Profits & Purpose Podcast -Erik Kerr – Episode 13 – Fascinating insights from the founder of Clear Health Technology

Erik Kerr is a sales and marketing veteran who specialises in strategic marketing processes that increase customer acquisition. Erik created the hugely successful company “The Draw Shop” that produces animated whiteboard videos that simplifies marketing messages.

Erik is also the founder of Clear Health Technology – a not-for-profit company that is delving into the science behind addiction so we can understand and acknowledge the early warning signs of addiction relapse.

In this episode Erik speaks about his upbringing, the psychology behind using animation to sell, founding “The Draw Shop” and his compelling reason behind developing “Clear Health Technology”.

  • Erik Kerr was a born salesman and loved the selling process from a young age.
  • After university, Erik’s sales career led him to establishing “The Draw Shop” – a company that creates animated whiteboard videos that simplifies marketing messages to make them more attractive and easier to understand.
  • Through extended family, Erik saw how addiction affected his own family – and through a random event with his sister and father, he came across the idea of establishing early warning signs of addiction relapse.
  • Erik founded Clear Health Technology – the Coalition for Life to Eradicate Addiction Relapse.
  • Using science, CHT’s goal is to harness innovation to prevent people from relapsing once they are clean.
  • Over 80% of people who attend treatment for addiction will relapse within 90 days.
  • Clear Health Technology is holding a free digital “Healing Addiction” Summit – with guest speakers that will discuss the science behind an addicts brain so family and friends can understand the situation a little better.

00:40 Nick introduces Erik Kerr.

02:05 Erik talks about his background – growing up in a rural environment and his love of selling from a young age.

04:00 Life after university – developing a career in sales, engaging people and founding “The Draw Shop” using animated White Board Videos

05:30 Nick asks Erik about the psychology behind using animation to sell.

08:15 How the brain thinks in images and the popularity of animation as a communicative tool.

09:40 Erik talks about the purpose of a White Board Video as a marketing/sales tool –trying to uncover the real objectives.

12:10 Nick asks Erik about the story behind his appearance in Forbes magazine and other major magazines.

14.30 The importance of creating presentations that are personalised to each client to cut through.

15.30 Erik talks about the reason behind developing “Clear Health Technology”.

17:25 The trouble with addiction and managing it from a ‘crisis state’. Almost 80% of people who go into treatment will relapse within 90 days and 89% of people aren’t getting professional help/treatment at all.

19:00 We’re trying to get people clean – not cured. Trying to identify the early signs of relapsing.

20:00 Tackling addiction as a disease of free will – let’s not look at the addiction but the trauma behind the addiction.

21:10 Erik talks more about ‘what is an addict’ – it can be drugs, alcohol, work, sugar.

23:00 The importance of attaching to our parents and not social media – to feel safe, trusted.

23:45 No discrimination in addiction – the science becoming addicted “the parent brain vs party brain”.

26:00 Making sure that good nutrition, exercise and community is part of your life.

27:15 The early signs of addiction.

29:30 Tackling the perception that addiction as a weakness.

30:20 The two problems with addiction – the actual addiction itself and finding out ‘what is causing them to act like that’.

31:30 Trying not to judge, but to try and understand to try to heal.

35:45 Technologies that you can wear that identifies signs of addiction triggers. Knowing what the ‘whisper stages’ and understanding the signals.

38:30 Erik talks about his “Healing Addiction” Summit – so people can understandwhat is happening in addicts brains.

This will be a Digital summit – “healing addiction”

Launched early 2018.

40:38 The tough conversation with addicts. Two things that they have in common is that they want to end the pain. One thing that they need to have is hope – and it’s always connected to other people.

43:15 Don’t think this can’t happen to you, your friends and family.

43:20 Think of people you know that have suffered from addiction or around people who suffer

from addiction – it’s higher than you think.

46:00 Erik discusses further details of the Summit.

47.30 For families and friends going through addiction –

have patience and empathy, seek professional help for yourself and others.

People Profits & Purpose Podcast – Jon Braddock – Episode 12 – The journey behind the founder of My Life and Wishes

Jonathan Braddock is an author, speaker and consultant with a background in finance and insurance.

When his father-in-law passed away four years ago, it took Jon and the family two years to organise and uncover all of his details including online accounts, passwords, solicitors, wills, insurance and more.  Not only was the process time consuming, it meant out of pocket expenses as well.

Realising others had similar experiences, Jon created an online platform to help people record everything a family needs to access and do after their passing.

In this episode, Jon speaks about his business, “My Life and Wishes”, shares the facts about starting conversations with your family and discusses the idea behind his latest book.

  • After his father-in-law died, Jonathan realised that it can take a family years to tie up loose ends – trying to access accounts, wills, banking, super, insurance and more.
  • 40% of insurance claims are never lodged just because the family don’t know they exist.
  • Jon created an online platform where you can store, edit and update all relevant details in the one place which your family can access after you pass.
  • It can be as basic or as detailed as you want.
  • What do you want the experience to be like for your family after you have gone.
  • It’s time to start a conversation with your family, so there is no doubt what you want to happen after you go.

01:38 Nick introduces Jonathon Braddock.

02:45 Jonathan talks about his background – his early life and career in financial services and insurance.

06:19 What led Jonathan to build a platform that helps people organise their life for death.

11.20 Starting the conversation.   What happens when someone dies?

16:20 Jon talks about starting “My Life and Wishes Organiser” which developed into an online platform that people can add to, edit and remove

23.10 Nick asks the question of cyber-security regarding having all your data in the one place.

27:36 Jon reflects and talks about death – “what do I want life to be like for my family when I’m gone”.

30:14 Jon enlightens us on what the typical person has in order for when they die.

33:22 Nick and Jon discuss the idea behind his book “Click Here When I Die”.

36:30 Nick and Jon joke about beyond death – “What Took You So Long”  and organising your goodbye now while you can.

38:29 Jon talks about what he likes to do in his spare time.

39:00 Nick asks Jon about his one book and one music selection

40:00 Connecting with Jon – details



“Click Here When I Die” – Jonathan S Braddock.

People Profits & Purpose Podcast – Aaron Crossin – Episode 11 – Insights from the NPI Marketing Boss!

Aaron Crossin is the Senior Consultant and Marketing Bad Boy at Nick Psaila International and oversees the internal & external marketing strategy and deployment at NPI. After leaving school, Aaron started his career in hospitality with his father – building and running one of Sydney’s leading catering and event designing companies.  His interest and passion for marketing led him to the NPI team where he has evolved into the companies’ leading marketing specialist. In this episode, Aaron speaks about what it takes to market effectively in today’s environment, understanding metrics and shares his cool tech tips to help you with your digital marketing.

  • Aaron talks about the passion of being a marketer – in today’s digital world, you can never master the art – it’s constantly changing and you must keep pace of these changes.
  • Marketing is about people knowing you and trusting you before they purchase with you.
  • Every business should have a balance of direct response marketing and branding.
  • You don’t have to have a formal education in marketing to be an effective marketer – the internet, podcasts, blogs and videos provide as much relevant information as you need.
  • It’s important that businesses understand the cost of acquiring a client – there is a formula and once you understand it, you can build an effective campaign.
  • There are three things you should never do when putting together a marketing campaign.
  • Understanding metrics.

1:41 Nick introduces Aaron Crossin

01:53 Aaron talks about leaving school and getting into the hospitality business with his father.

03.33 Aaron’s interest in marketing leads him to Nick.

04.18 Aaron moves into business coaching and marketing for NPI Brands.

05:30 Aaron shares his view on what it’s like to be ‘a student of marketing’.

07:28 Aaron talks about the different marketing types – the difference between branding & direct response!

09:24 Direct Response and Branding in detail.

11:30 Nick asks what does it take to get to the next level in marketing – constantly learning, making things better, not giving up.

14:27 Learning  more about the marketing and the digital space – internet, blogs, videos and more.

16:52 Aaron discusses the planning and implementation of a marketing campaign – being specific about the end objective or outcome and go from there.

21:40 Nick and Aaron talk about understanding Metrics and finding how much to acquiring a client.

23:45 Aaron talks more about metrics in the digital space.

26:25 Aaron discusses the latest Facebook marketing – the power of video, Facebook live – being real.

31:42 Three things to avoid when putting a marketing campaign together.

34:30 Tech tip – Some cool new instruments that can help you with your digital marketing.

37:35 Mental toughness in marketing

39:00 Nick’s pop quiz  – Aaron’s favourites.

41:00 Advice for future marketers and companies.

43:50 Contact details for Aaron.


  1. Crazy Egg.
  2. Hot Jar.
  3. Neil Patel
  4. Eric Siu –
  5. Frank Kern –

People Profits & Purpose Podcast – Daven Michaels – Episode 10 – Daven’s journey from music to mindset to mega success!

As an early starter, Daven has been an entrepreneur since the age of 15 years old.  A nudge from a rich uncle paved the way to what’s looking like a one hundred million dollar exit in the near future.  Not bad for a self-proclaimed overweight child from the OC.

Feeling like a big fish in a small pond and spurred on by regular visits to the rich Uncle in Beverly Hills, Daven’s journey landed him backstage with some of the 80’s biggest pop stars. In this episode he shares stories about the impact of MTV, hanging with Prince, Madonna, Duran Duran to Cyndi Lauper and his own music career.

Daven also speaks about discovering Tupac, recording with Coolio and the Black Eyed Peas and the dreaded game changer named “Napster”

From the youngest ever Macy’s assistant manager to mega success, delaying instant gratification has paid off handsomely. Multiple businesses later and an overly keen liking for Batman, Daven is happy to talk numbers …. and what his next supercar will be.

  • Why start a business so young
  • See a need, fill a need.
  • Dealing with game changers – I’m looking at you ”Napster!”
  • Why innovation is vital.
  • Growing in the face of adversity
  • The only way to fail is to quit
  • Pros and Cons of starting a business today
  • Importance of mindset
  • How to become a NY Times Best Seller
  • Your purpose and passions change
  • Finding your passion is a stepping stone… balance

00:43   Nick introduces Daven

03:30   Why start a business at 15 years of age?

03:55   Uncle Dr Moe….  The Beverley Hills relative and feeding the desire for more

05:30   Hot tip –  Beverly Hills Doctors are rubbish about dressing themselves.

07:15   Setting goals and rewarding yourself – with some pretty hot cars.

08:35   Why start a clothing line?

09:25   Hanging out with bands in the early 80s – design the fashion, add in a drop of MTV and stand back.  Riding the wave!

11:08   Daven’s music career story… nightclubs, rave parties and electronic music producer Discovering Tupac, Coolio, Black Eyed Peas… Napster changes the game

14:19   Daven’s catastrophic losses… big debts and taking a hit

15:00   Muddling through – tapping into those who’ve been there before.  Cutting ties when things aren’t working,

19:00   Bringing in the big guns (CEOs)– is it worth it?

19:35   Why did Daven get into outsourcing?

23:55   The early days….  Picking yourself back up.  The only way to fail is to quit

24:50   Starting a business today… any tips?

26:50   Best marketing success tips you have used.

28:44   What is mindset all about?  How powerful is it really?

31:30   Nice – plans on relaxing with a couple of hundred million dollar exits under the belt.

32:00   How to become a NY Times Best Selling author.  Going viral Gangnam Style!

35:30   Time management … coping with being hyper busy.

37:00   Has Daven found his purpose?  If so – what is it?

41:50   I want to be batman – he’s stinking rich

44:45   How to get in touch with Daven

People Profits & Purpose Podcast – Ajit Nawalkha – Episode 9 – Understanding life & living BIG

Ajit is a business coach, angel investor, speaker and author with the motto of LIVE BIG. He’s the Co-Founder of Mindvalley and is keenly focussed on creating personal excellence in himself and others.

Born in India to a small household of only 22 people (all in the same house) it’s pretty amazing that he’s described by most as having infectious calmness.

Starting out with a lack of abundance or understanding of money in the world… most learn early that money is the most important thing – providing safety, security and is the measure of success!  BUT – is that really the case?  Ajit disagrees.

Ajit is  currently writing an edgy guide for business coaches (due out 2018) and is happy to share the core themes and how to implement them today.

For a  vegetarian who lists “Understanding Humans” as his super-power, in this episode Nick speaks to him about his journey from his beginnings to MindValley, his biggest lessons to date and why humans actually need a challenge!

  • Questioning your reality
  • There’s more exciting things in life than money
  • Rules aren’t always true, changing your reality and questioning things
  • What really drives a human being?
  • Extrinsic vs Intrinsic motivators… get things done because we care!
  • We need challenges in our lives… we don’t want comfort.
  • Advice for a start-up – TIP: don’t quit your day job!
  • Looking to scale…? How
  • Not everyone has to save the world
  • Being practical about your passion

00:42   Nick introduces Ajit

01:52   So – where did it all begin?

04:40   Making money  a focus?  Being scared makes you do things that are safe – not fulfilling.

05:40   Learning that some things are more valuable than money

08:20   The “Mindvalley” story…  creating personal excellence.

13:20   What explains human beings?

14:25   Intrinsic motivators (passion) and greed… finding purpose.

15:55   Humans aren’t lazy.  We need a challenge – comfort not the be all and end all.

16:22   Humans need challenge

17:30   Biggest lessons learned?

17:50   You need to give respect to people.

22:25   It’s going to be ok… best  advice to give your younger self.

23:40   Who and what to take to a deserted island?

25:17   Advice for a start-up… “don’t quit  your day job.”

27:40   Scaling a business – finding a great team / focus on the systems

30:45   A day in the life of Ajit?  Rituals and routines… intermittent fasting explained.

39:40   Ajit’s book… currently writing:  A guidebook on how to look at your business in a new light. Being practical with your passion.

43:30   Scheduling your Bucket List… makes it irrelevant.

46:13   Connect with or on facebook / Instagram


“The Code of the Extraordinary Mind” – Vishen Lakhiani

“Stealing Fire” – Steve Kotler

People, Profits & Purpose Podcast- Jet Xavier – Episode 8 – The journey behind Australia’s leading elite performance mental skills and mindset coach.

Jet Xavier is Australia’s leading elite performance mental skills and mindset coach.

He is a pioneer in the real estate industry having conducted over 2,500 elite mental skills and mindset coaching sessions.

His “Be, Live and Sell” philosophy has been designed to create a personal revolution for sales agents and principals in both their careers and personal lives.

In this episode, Jet speaks about his upbringing, how he turned his life around, how important it is to surround yourself with successful people and how thinking patterns can change your behaviour.

  • Jet came from a struggling background of domestic violence, alcohol and abuse.
  • It led to a life on the street, drug abuse, an overdose and prison time.
  • One person believed in him and helped him change his life.
  • His journey included success in the music industry and a role as a Personal Trainer.
  • Jet believes in the journey of change and constantly evolving and believes we are all born to excel and not to accept average.
  • His technique for high performance living is based on Cognitive Behaviour Therapy – how changing your thinking patterns changes your behaviour.
  • It takes five daily practices for success – routine is important to improve behaviour

00:55     Nick introduces Jet.

02:30     Jet’s talks about early childhood – growing up with alcohol and domestic abuse, poverty and education.

05:20     Jet turns to life on the streets at 14 – leaving home for Kings Cross.

06:30     The role that sport played in showing him that “You are worth something” .

08:41     His days on the street – the gradual decline into becoming a filthy human to survive!

10:45     “The night I almost died” – heroin overdose and loss of control that leads to the watershed moment.

15:13     The turning point meeting Carol – someone who cared – and finding religion – the belief that there’s something out there greater than you.

19:10     Jet’s music career – from garages to the professional Christian music scene and secular music – the important role music played in the healing process.

21:12     The next chapter in my life – a move into personal training – one of the first PT’s at Fitness First.

22:28     Surrounding yourself with successful people – finding personal development with mentors, high achievers  and entrepreneurs.

22:45     Jet realises we’re born to excel – why settle and be average.  The environment you put yourself in dictates what you get out of it.

24:23     Who is Jet Xavier today?

24:45     Transitioning into a new career – the journey of change and constantly evolving.    Keep asking yourself what’s the next step you need to take.

26:10     When Jet moved into real estate space as a mindset, mental skills coach.

27:40     How does the mind keep us in a prison or help us achieve success?

29:06     “Contrast” is a powerful thing – once you see what’s on the other side of fence you can……

31:20     How much of the mind do we use – and how we unlock so we can see into a different realm.

34:06     Techniques in high performing living – the power of cognitive behaviour therapy.

36:22     What is Cognitive Behaviour Therapy – asking different questions.

How thinking patterns change your behaviour.

39:25     How do you shift people’s mind to be confident and successful in sales?

Taking the monster head on.   Is “sales” really the industry for you?

43:55     The five daily practices for success – routine .

  1. The daily practice of controlled thinking
  2. The daily practice of efficiency and effectiveness
  3. The daily practice of human development
  4. The daily practice of authentic accountability
  5. The daily practice of reflection and renewal

46:00     What is Jet’s purpose – catalyst for change – make a difference.

46:57     Jet talks about the people who have influenced him and inspired him throughout his life.

49:05     The long distance swimming challenge.

51:30     Five rapid fire questions – top five of everything.

54:34     Get in touch with Jet – message Jet Xavier via his Facebook page.

People, Profits & Purpose Podcast- Geoff Jowett – Episode 7 – The man behind the “Body Trim” success story

Geoff Jowett has rocked the Health and Wellness space for decades.  A visionary, bodybuilding champion and Australian personal trainer of the year, Geoff has helped others to lose over two million plus kilos… and turned that success into a $35 million business.

Geoff was the skinny kid bullied at the local train station, and took that feeling of vulnerability to heart and used it to fuel his bodybuilding, fitness and weight loss empire.

From a morning TV staple who has felt the highs to the very deep lows – and came out with a great story to tell.  In this episode, Nick finds out more about the man behind the pitch, and the journey Geoff has travelled on throughout his career.

  • Fitness and Weight Loss – totally different
  • Chaos – getting too big too soon
  • CEO is vital. A different beast… Founders make terrible Chief Executives
  • Zero to Hero and back again
  • Stoicism and Buddhism
  • How to find the business GAP… there’s a science to it.
  • Geoff the morning TV staple. How to pitch a product on the tele
  • Fail forward and more than your competition
  • The power of visualisation – don’t set goals too low

00:45 Nick introduces Geoff

01:58 Geoff’s journey.  Body Building to helping people lose weight.

03:27 Why fitness?  From the skinny, bullied kid to boosting confidence and self esteem

05:40 The “Body Trim” success story.  The Food and Walking plan… no exercise allowed!

08:30 Fitness Goals and Weight Loss Goals – totally different.  

09:50 The Weight Loss Euaition – 70%, 20%, 10%.  

11:10 The DVD sales… Channel 9 gets on board.  “Australia’s Best Ever Weight Loss Plan”.

14:29 Getting big too quick?  How did you manage the growth?  A CEO is vital – a different beast.   Defining roles can make or break a business.

16:45 Everyone’s a CEO.  Founders make terrible Chief Executives… Get the EGO out of the way.  

18:45 Fish rot from the head down… have the best at the top.  Massive focus and discipline  

20:33 If you’re scaling a business – budget for a CEO.  Set things up for an exit and get out of your own way.

22:10 Zero to Hero and back again… dealing with the tough times

25:15 Australia and the Tall Poppy Syndrome.

28:22 Reading Stoic Philosophy – Ryan Holiday – “The obstacle is the way”, “The Daily Stoic”, “Ego is the Enemy” … learning from the Roman Emperors.  Tim Ferris

32:20 Money makes you more of what you are.

34:18 Finding the GAP in a business opportunity.  Hot Tip:  Look in your industry in America…

39:40 Geoff the morning TV staple.  How to pitch a product on the tele

46:10 A day in the life of Geoff Jowett


People, Profits & Purpose Podcast- Dustin Mathews – Episode 6 – Key lessons from the founder of Speaking Empire

He’s a bestselling author, having recently co-written “No BS Guide to Powerful Presentations” with Dan Kennedy and codified the highly regarded “Irresistible Offer Architecture”, Dustin Mathews is the presentation king!

The Founder and CEO of “Speaking Empire”, Dustin Matthews is an in-demand training guru who has studied with Frank Kern and Dan Kennedy.  He is a serial entrepreneur and regular columnist with Entrepreneur Magazine and has assisted with multi-product launches worth tens of millions of dollars.

In this episode, Nick & Dustin speak about what Speaking Empire is all about and reveal key lessons that Dustin has learned over his career in sales and marketing.

  • How presentations can change your life
  • Getting people to take action is essential
  • The problems with thinking short term
  • Business needs to stay in touch with valued clients
  • The power in your partnerships
  • Learn from people around you, it’s essential

3:27 Presentations can change your life….  Doesn’t always have to be up on stage.

4:07 Dustin’s background… how to avoid public speaking and copping out

6:20 Getting excited about getting a crowd excited.

7:20 From leaving with nothing to school to #35 on Inc Magazine’s winners list.

7:39 Big key – get people to take action.. Step 1.  Get people in front of you.

8:50 Big message – you have to understand marketing. Have a presentation that is ready to go…

10:25 The power of OFFLINE mail…  

11:58 Big mistake with direct mail?  Don’t do it cold!  Get known first

13:50 Dustin’s failures…. Being a baby face – will people take me seriously.  Beating yourself up… I’m no worthy!  

14:40 The problem with thinking short term.  

15:13 Failures are learning lessons – you learn a lot more when it’s your money

15:50 Joe Polish quote – how long is a buying cycle

18:23 Dustin’s superpower?  X-Ray vision times two?

20:41 What should a business focus on for growth? … find the business within the business (new revenue stream).

21:25 Business need to stay in touch with their valued clients.  Treat the base that’s all ready there

22:00 There’s power in partnerships – Joint Ventures.  Trade customers

23:43 What is Dustin’s business “Speaking Empire” all about?

25:23 We bought a church – a business investment made in heaven.  

28:00 We’re in the job of getting people to take action

BOOKS: 28:55 – Dan Kennedy (Co-authored).  

Think and grow rich – Napolean Hill

How to win friends and influence people – Dale Carnegie

29:40 Learn from people around you.  Customers, team members, yourself. Loved ones.

Dustin’s book with Dan Kennedy:  

30:41 Dan is a marketing guy – direct response marketing guru.

Powerful book about presentations.  One presentation can make you rich!

No BS guide to Powerful Presentations:  (This LINK – )

It’s about the structure of a persuasive presentation.  Five core elements of a powerful presentation.  What do we do before the presention.  What’s the follow up like?  Retargeting…  using technology.

32:52 Finding your purpose?  What helps?

People, Profits & Purpose Podcast- Mitch Russo – Episode 5 – Advice from the author of “The Invisible Organisation”

Back in 1975, Mitch Russo was an electrical engineer selling chips (not the ones that go great with fish).  As the “TimeSlips Corp” founder and COO with over 300 staff, he knows a thing or two about running a business well.

A successful VC advisor and CEO of, Mitch Russo is a now an in demand and vastly experienced business coach and options trader.  Mitch also began working with Tony Robbins in 2007 and was placed in as CEO of Breakthrough International.

In this episode, Mitch speaks about running a $25 million business from his spare bedroom, what “hustling” really looks like and the three key reasons WHY we start businesses.

  • 30+ year career of continued success
  • Thursday nights with Tony Robbins and Chet Holmes
  • It’s about the people… culture is vital
  • Why do we start a business…the three key reasons
  • What does “hustle” look like? 3 Shirts, some undies and a suit + 10 days of walking and talking
  • Internet V Radio which works best?
  • How to advertise on radio for cheaper

00:45 Nick introduces Mitch

04:00 Benefitting from intense curiosity and the path to success.  We’re all creative… locating that and putting it to best use is the goal.  Lucky the ADD drugs didn’t exist back in the day.

06:00 A heroin addiction… saved by curiosity.  The hope.. the drive to get where you want to be.  

07:00 Dad was a candy store businessman.  Hopes of free candy were quickly dashed.  Mum was supportive one and rewarded curiosity… with great results.

09:12 What was it like to work with Chet Holmes and Tony Robbins.  The back story.  $5000 in a bank account and constantly on the verge of bankruptcy… how to survive!

10:10 Chet Holmes targeted Mitch’s company as a client for his magazine advertising company.  Didn’t take no for an answer.  

12:10 Brought Chet in when running Sage.. again with J Abraham when running

12:55 Managed Chet’s business and got into 5 months of Thursday nights of building a story with Chet and Tony Robbins…  rest is history (as they say)

14:23 Repurposing your product.   Yanking success from the jaws of defeat when the IRS makes a brand new product “irrelevant”.  What should you ask yourself?

16:00 What does “hustle” look like?  3 Shirts, some undies and a suit and 10 days of walking and talking pays off…. Eventually.

17:45 “I just kept going!”

17:50 The Infoworld review.  One Positive Review = 5:45am wake ups as the phones going crazy.  From 10 sales a week up to thousands a month.  Never stop going.  

21:39 What do other people think Mitch’s gifts are?  There’s a bit of a list…

22:20 Nick adds in the Monk & Village Elder for good measure.

23:30 Failures and what to learn from them… drug use and near dying.  

25:10 It’s about the people… culture

26:33 Why do we start a business… three key reasons.

29:44 Internet V Radio which works best?  

31:25 Radio is not only for Big Companies…  

32:00 Hot Tip!  Remnant space on radio – grows business fast and affordably

36:00 How important is mindset?  It’s like pouring fuel on the fire.

38:30 Nick gets home work… Read “You Too can be Prosperous” Robert Russell

41:00 Finding your purpose

47:20 Motorhomes, beaches, cuddles and cuisine.  Perfect!

48:20 Get in touch with Mitch –

See Mitch’s photos –

People, Profits & Purpose Podcast – David Cavanagh – Episode 4 – Wise words from the Google and Youtube wizard.

David is a keynote speaker working the four corners of the globe.  A larger than life Aussie who has lived in Thailand for over 13 years and currently runs workshops & boot camps in getting businesses onto the first page of Google and Youtube.

Once found dressed as Superman on Gold Coast Booze Cruises, he’s now far happier providing step by step guides on how to getting you ranked well, and he tells it like it is.

In this episode, David explains his techniques used to generate motivated clients and how to make money using his tried and tested tools.

  • Getting on Google’s first page!
  • Just call “sales” – helping people if you like.
  • Made $1million in 9 months – by just getting stuck in
  • The laptop should be called the Lap-SHOP… earn money anywhere!
  • Super Dave – to super Blubber! Booze Cruise hero with a six pack!
  • Learn the power of Youtube.
  • What does google want from you?
  • Be the dumbest person in the room

03:25 David’s formative years!  His Punchbowl origins living down the road from Vince Sorenti (Aussie Comedian).

05:45 How did David get into sales?  We’re all in sales, whether we know or not.  We’re all selling something!

07:19 How do you find a way to sell and be well received.  Solve a problem… how?

09:40 How did Dave end up living in Asia?

10:15 Moved to Thailand – had very little money.  Locked himself into a room, figured out what he was good at, made some services/products.  Nine months later had made a Million!

12:25 What is Dave’s super power…?   Getting clients on First Page of Google – building a sustainable business and putting money in the bank account

13:40 Youtube is powerful if you provide solutions to people’s problems.  Don’t focus on HITS!  That’s how idiots track success.  

Drive leads to a landing page… convert that interest….  Good call to action.  Need a great site that rewards the interest.  Wow them…. Make sure your video matches your pages.  

16:55 Don’t be scared of doing videos.  Even your mobile phone camera is brilliant.  

19:54 Get noticed on Google…  focus on your business – and let the professionals do the optimising.   Model the success of others.  Google wants relevant results – give people what they want to buy.  Use Opt-ins, reports and don’t spam google with black hat techniques.

Give google what they want!  Ts & Cs, Policies and Procedures, contact pages with a phone number…and they will reward you.

22:30 HOT TIP: On the Chrome browser (Google’s)… find SEO STACK.  Get relevant key phrases to use in content writing, site content etc.  Try “” Give it time.  

24:17 Secret Tip – Google Registration… shhh!

25:40 “Mobile Business Cards” – digital versions.  

29:37 Who has influence you?  Meeting Jim Rohn.  Tony Robbins, J Abraham.  Alan Pease

The main influence – those who attend my course.  They help make the course work.

33:25 How do you recharge?  Weirdly normal ways!


Best Book to Gift: “Greatest Salesman in the world” – Og Mandino

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